Google My Business, NAP and Citations / by Chris Darling
Hi, Welcome to the weekly SEO tips for newbies video series. I am Chris Darling. I’m known as the “Googler” within my networking circles because I help businesses get to the first page of Google by dialing in their local SEO so that they can increase their visibility, make that phone ring and get more business from the Internet.
I want to talk a little more about Local SEO but first I have a couple of other definitions for you.
In Local SEO you will hear the terms Google My Business, NAP and citations tossed around frequently.
Google My Business is A Google product that lets you create and manage free business listings in Google Maps so that people can see your business when doing a local search.
NAP is simply an acronym that stands for your business Name, Address and Phone number.
It’s important to maintain a consistent NAP on all of the different directories and citations sources where you list your business.
What are citations? A citation is an online reference to your business’s name, address and phone number (NAP). Like links to your website, Google uses them when evaluating the online authority of your business.
When trying to boost the ranking of your Google My Business listing, you want to have your business listed on the leading citation sources with a consistent NAP.
There are multiple other strategies to boosting the ranking of your Google My Business listing but citations and NAP are a foundational starting point.
Be sure to subscribe to my channel or email list to get more weekly SEO tips for newbie. See ya next week.
View last week’s SEO Tip for Newbies – Local SEO & Structured Data Markup