» Chris Darling

Aweber Review and My Opinion – It is NOT for you IF…

emailmarketingAre you ready for an honest opinion of the Aweber email marketing system and auto-responder?

If you are marketing products and services on the Internet, your most valuable asset is your email list.

As you build up this list, you will need a great place to manage and nurture your relationships with your subscribers.

In my honest opinion, based on first hand experience and observations, Aweber is NOT for everybody.

It could be for you IF:

  • You do not currently have an email marketing service or system in place.
  • You realize you must get something set up ASAP.
  • Your Internet marketing budget is tight.

Why should you listen to me?   Well I have been an Aweber customer for over 5 years.  I use the platform every day.

I’ve also had the opportunity to set up different types of businesses with Aweber.  It is clear that other email marketing systems offer more benefits to specific types of businesses than others.

I have tried other auto-responders and email marketing platforms for my own business but in the end, cancelled them, and returned to my familiar, faithful, and versatile Aweber.

Aweber is reasonably priced at $19/month.  You can get the first month for just one dollar.

Disclosure & Disclaimer:
Not only am I a long time customer of Aweber, I am also an affiliate.  So, if you read my blog, click through my links, and sign up with them, I get a commission.  It’s not a crime.  It’s affiliate marketing.

If you actually purchase through my link, I’ll be like super happy.   😀  I mean, it’s not going to make me filthy rich but it is kind of fun to be compensated for sharing my completely biased and highly opinionated review of Aweber with you.

If you find this post helpful, please do sign up for Aweber through my link here.  It’s an easy way to say thank you.  It won’t cost you anything extra.  It’s just how affiliate marketing works.

Who is Aweber best suited for?

  • Internet marketers
  • Affiliate marketers
  • Home based business owners
  • Network marketers
  • Info product marketers
  • Authors
  • Coaches
  • Bloggers
  • Consultants

If your business falls into any of the above, Aweber is a great starting point and will work well for you.

Before we go any further, do me a favor and show me some love by sharing this post.

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It is NOT the best solution if you are:

  • Contractor, plumber, electrician, heating and air company, builder… skilled tradesman or woman
  • Accountants, Lawyers, Insurance Agents
  • Retail stores, Restaurants, Brick and Mortar Shops
  • An advanced Internet Marketer with complex, multi-touch point marketing funnels.
  • Anyone looking to add face to face personal contacts or offline opt ins to their list.

If your business is one of the above, you may want to evaluate other solutions like Constant Contact, Infusionsoft, or Mail Chimp.  Again, this is my opinion and what I’ve found through experience in working with these types of businesses.

IMHO (In My Honest Opinion)…. Aweber is to Email Marketing for the Home Business Owner kind of like what WordPress is to Blogging for the Solo-Preneur. 

Since the platform is well established, developers of other Internet marketing programs and tools make integration simple and seamless.

What this means for you is that you don’t have to re-invent the wheel or become a programmer in order to set up your marketing funnels, build your list, and sell your products and services online.

Take a test drive and see for yourself:

Can You Have More Sales, Too?
Helping over 120,000+ businesses like yours raise profits and build customer relationships using AWeber’s opt-in email marketing software for over 10 years.
Take a Free Test Drive today!

Pros:

  • Affordable entry level price point.
  • Easy to integrate with other Internet marketing tools.
  • RSS to Email:  Option to automatically send out your latest blog post to your email subscribers.
  • Automatically publish to the major social media channels like Facebook, Twitter, and LinkedIn.
  • Easily make sign up forms for your website.
  • No website?  Use the Aweber form hosting option.
  • Send follow up messages automatically.
  • Send broadcast emails whenever you want.
  • Control the exact date and times that you want the messages to land in your subscribers inbox.
  • Track performance; get stats so that you can improve your open rates and conversions.
  • Easily integrates with WordPress, PayPal, Facebook, Etsy.
  • Organize and segment your contacts for targeted communications.
  • Set up multiple lists.
  • Build marketing follow-up systems for multiple products and services.
  • Integrate multiple domains, personas, and brands.
  • Protects you against SPAM complaints. Emails are less likely to end up in spam folders because they analyze the content for spam potential. This spam score allows to you to modify your emails for maximum delivery results.

Cons:

  • It is not a contact management system.
  • It is not a comprehensive CRM.
  • It is just an email marketing software system.
  • Advanced customization of opt-ins forms and templates can be difficult and may require you to hire someone to do it for you.
  • They do not offer a free trial, only a $1 sign-up plan that you can cancel if you do not like their service.

Alternatives to Aweber:

(There are others, these are just the ones I’ve tried)

  • Get Response ($15/month)
  • ConvertKit ($29/month)
  • Constant Contact ($20/month)
  • Infusionsoft (Now Keap) ($99/month)
  • Drip ($49/month)
  • Active Campaign ($17/month)
  • Mail Chimp (Free)

They all have pros and cons with costs ranging from free to $99 a month.

Price is certainly correlated to the features and CRM marketing integrations you get access to.

The higher end email marketing programs are phenomenal.   However, they simply do not make financial sense to most home based business owners or start up businesses until they start bringing in revenues in excess of $250,000/year.  By all means though, the higher end email programs should be a business goal or milestone to gratefully graduate to.

Learn more about email marketing with some of these related articles:

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Boost Your Google My Business Listing

This week I want to talk about other strategies to boosting the ranking of your Google My Business listing.  Citations and NAP are a foundational starting point.

Once you get listed on the local leading directories and you have made sure that your NAP (Name, Address and Phone Number) is consistent across the board, it’s time to move on. 

You need to move on to the ABC’s of SEO, that is creating website authority by building backlinks, and creating content.

Regular organic SEO plays a critical role in Google local rankings. So your online business strategy should continue to focus on good organic SEO.

In addition to the ABC’s of SEO, you want to acquire as many customer reviews on your Google My Business listing as possible. 

 According to a study done by Moz.com, online reviews make up about 10% of the local ranking factors for Google local results.

So there you have it, in order to rank your Google My Business listing at the top of Google you need to build citations, website authority, back links, content and acquire reviews.  Simple enough right.

If you want help with this process give me a call at 302-894-7412.

Be sure to subscribe to my channel or email list to get more weekly SEO tips for newbie.  See ya next week.

View the last video here:  Google My Business NAP and Citations.

posted in SEO
Google My Business, NAP and Citations

Hi,  Welcome to the weekly SEO tips for newbies video series.  I am Chris Darling.  I’m known as the “Googler” within my networking circles because I help businesses get to the first page of Google by dialing in their local SEO so that they can increase their visibility, make that phone ring and get more business from the Internet.

I want to talk a little more about Local SEO but first I have a couple of other definitions for you.

In Local SEO you will hear the terms Google My Business, NAP and citations tossed around frequently.

Google My Business is A Google product that lets you create and manage free business listings in Google Maps so that people can see your business when doing a local search.

NAP is simply an acronym that stands for your business Name, Address and Phone number. 

It’s important to maintain a consistent NAP on all of the different directories and citations sources where you list your business. 

What are citations?  A citation is an online reference to your business’s name, address and phone number (NAP). Like links to your website, Google uses them when evaluating the online authority of your business.

When trying to boost the ranking of your Google My Business listing, you want to have your business listed on the leading citation sources with a consistent NAP.

There are multiple other strategies to boosting the ranking of your Google My Business listing but citations and NAP are a foundational starting point.

Be sure to subscribe to my channel or email list to get more weekly SEO tips for newbie.  See ya next week.

View last week’s SEO Tip for Newbies – Local SEO & Structured Data Markup

posted in SEO
Local SEO & Structured Data Markup

 

One of the things I focus on is Local SEO. This is when I help business owners to show up locally on the first page of Google and within the 3 pack of maps in their town for the services they offer. If your customer is searching on Google to find your services, this is the type of SEO you want to focus on; LOCAL.

One of the things I do in local SEO is use schema markup or structured data markup to identify your local business type and other details to the major search engines. I also use it to markup reviews or videos on your website.

Search engines like Google LOVE structured data markup. It helps them to better understand the information on your web pages. It’s still debatable to whether this type of markup helps in your keyword rankings or not.

But one cool thing is that when used, this type of markup creates Rich Snippets in search results you get better click through rates. In other words, people are more likely to click on the result in the form of a rich snippet.

My point… use structured data markup whenever possible because it will help to attract more traffic to your website from search results.

If you want some help in marking up your website with structured data, let me know. Contact me here.

Be sure to subscribe to my channel or email list to get more weekly SEO tips for newbie. See ya next week.

View last week’s tip on One Way to Generate Topics for Blogging.

 

posted in SEO
One Way to Generate Topics for Blogging

Last week I talked about why content marketing is so good for SEO.

But it can sometimes be hard to come up with useful topics for blogging especially if you are in a field that you might consider to be a little boring like say.. accounting.

Well let me give you an idea for content marketing that can work even for boring industries.

Answer questions.  What questions do your customers or clients often have?  List out those questions and write a blog post for each with a well thought out answer.

If you can’t come up with any questions on your own, try out a site called Quora.com.  That site is all about questions and answers.  Try a topic keyword search first.  This will bring up a long list of questions related to that topic.

I searched the topic accounting and right away I was presented with dozens of questions that a blog post could be written to answer.

In fact one question I saw was “Is accounting the most boring profession to go into?”

Anyway, answering questions with blogging is a great way to develop content for your website that is interesting, will attract traffic and will be read.

Be sure to subscribe to my channel or email list to get more weekly SEO tips for newbie.  See ya next week.

View last week’s tip on Why Content Marketing is Good for SEO.

 

posted in SEO
Why Content Marketing is Good for SEO

Welcome to the weekly SEO tips for newbies video series.  I am Chris Darling.  I’m known as the “Googler” within my networking circles because I help businesses get to the first page of Google by dialing in their local SEO so that they can increase their visibility, make that phone ring and get more business from the Internet.

Today I’m going to go over content marketing and why it’s good for SEO.

Content marketing includes a lot of things like blogging, guest blogging, press releases, infographics, videos and the list goes on.

Today I’m going to just focus on blogging and guest blogging.

When you blog, whether it is in writing or video blogging, that gives you the opportunity to go after what’s called long tail keyword phrases.  Long tail keyword phrases have at least 3 words in the phrase.  These phrases are more specific and tend to attract quality traffic  which can lead to more conversions from site visitor to avid fan, subscriber, customer or client.

When you guest blog you can do the same with targeting long tail keyword phrases but you get an added benefit of including a backlink from your guest blog post to your main website.  If you guest blog on a popular site, this can result in a lot of additional traffic to your website.

All of your content can be shared on social media sites as well.

Getting found for more specific keyword phrases and getting traffic from other popular sites increases your visibility online which is all good for SEO.

Be sure to subscribe to my channel or email list to get more weekly SEO tips for newbie. 

View last week’s tip on SEO Jargon: Anchor Text, Backlinks and Website Authority.

 

posted in SEO
SEO Jargon: Anchor Text, Backlinks and Website Authority

Hi,  Welcome to the weekly SEO tips for newbies video series.  I am Chris Darling.  I’m known as the “Googler” within my networking circles because I help businesses get to the first page of Google by dialing in their local SEO so that they can increase their visibility, make that phone ring and get more business from the Internet.

Today I’m going to go over a few more SEO terms;  anchor text, backlinks and website authority.

The anchor text is the actual text contained in a hyperlink.  For example, if while reading an article online you come across a couple of words that say “click here”, most likely that is a hyperlink and the words “click here” are the anchor text.  If you click on those words, that hyperlink will take you to another web page.

A backlink is known as an incoming link.  That is a hyperlink that exists on another page or another site that links to your site.  Backlinks can be good and backlinks can be bad.

Which brings me to website authority is also known as how trusted is your site in the eyes of Google.  Website authority or trust is calculated from how many related backlinks or incoming links a site has from other trusted websites.

So there you have it:  you now know the meaning of 3 more SEO terms:  anchor text, backlinks and website authority.  Be sure to subscribe to my channel or email list to get more weekly SEO tips for newbie.  See ya next week.

View last week’s SEO tip here.

 

posted in SEO