Lead Generation

Simply put: I help HVAC Contractors get the best leads & grow their business using inMarket targeting & Speed-To-Lead follow up.

This is through my NEW Anti-SEO Lead Generating Strategy.

Is your current lead generation and follow up system FAILING to deliver what you know you need? Do you want to keep or put more trucks on the road for HVAC installation jobs and service calls?

Have you tried other lead generation services and just felt that the leads were ‘no good’?

If you offer sales of new heating and air conditioning systems, you are competing with dozens of other contractors in your town. You are running the same ads head to head against similar companies and your price per click is rising exponentially.

If you have a little suspicion that there must be a better way, then stick with me here…

If you were in front of 100 people in your marketplace can you tell me which ones are actively pursuing a purchase of what you sell?

Well, I can. I can do this so well that I can put a guarantee on how many leads per month you will get for your marketing budget.

How many more sales do you think you would make if you were able to market exactly to those people that were in the market for your products and services?

How many more sales do you think you could make if you were able to follow up with your leads immediately before they have a chance to call your competitor down the street?

There’s a reason why all your past lead generation attempts have resulted in what you thought were crappy leads.

It comes down to HOW they are targeted and how FAST you can follow up with them.

I’m so confident that our targeting methods and follow up system will outperform your current agency, that I’m willing to do a 90 day test.

If you qualify, we will go head-to-head with your current lead gen system and prove to you that we can outperform your current systems.

Plus, I will guarantee a certain amount of profitable leads for your marketing budget. Tell me what other agency is willing to guarantee something like that?

If you are tired of all the broken promises of other lead generation and marketing companies, it’s time you give me a call.


Other Details…

This growing division of Darling SEO is providing lead generation services in the following niches:

  • HVAC (primarily, must qualify)
  • Roofing (if your company qualifies, we will consider working with roofers)

Lead generation services give you the ability to pay for results. This helps control your costs, helps you access leads more quickly and delivers a real and measurable ROI.

Have live qualified customers calling or emailing your business directly with this program.  We don’t share your customer phone calls or emails with any other contractors in your area and we don’t play the ‘middle man’.  Phone calls and emails go directly to you and you alone.  We generate REAL customers calling and emailing for your services on a daily basis.

You specialty is your business whether that’s HVAC or Roofing.  My specialty is bringing you customers.  So, lets work together!

Call 302-894-7412 for more information or fill out my simple contact form here.

Local SEO

We are a top Local Delaware SEO services provider.  Our SEO department works on local SEO and Google Maps.

We offer effective search engine optimization, SEO, lead generation services customized to reach your goals because you know it is time to get found online.

We are not limited to working with just Delaware based companies.  We can work with you no matter where you are located thanks to today’s modern technology.

Call today to find out more.  There is no obligation and no high pressure sales tactics.

We are pretty down to earth and focused on real results.  Chris Darling is the professional online marketing consultant and backbone to the operation.   That is who you will speak to directly.

You won’t get lost in a large agency or passed along from account rep to account rep.  You get real personalized service and someone you can look to as your trusted advisor when it comes to local online marketing.

Search engine optimization is not dying it is simply evolving.  We believe anything we do to help you increase your visibility online in search, whether it is in Google or Bing, equates to SEO.

If you need PPC consulting and management, organic SEO, local maps marketing, or super optimized one shot WordPress websites give us a call or Contact Chris Here.



seo services delaware




Delaware SEO Expert

SEO stands for Search Engine Optimization. The idea is to optimize your company’s popularity when consumers (preferably from your specific target market) type key words into a search box. Say you are selling hand-made jewelry: my job as a Delaware SEO Company would be to determine the words which best represent your product but also the ones people will use to find you. They might not be exactly the same. Which ones are more likely to be fruitful on the internet? This is easiest to demonstrate by conducting a search together based on what you sell and the words you would use to search for that item. Links that appear on page one represent companies backed by strong SEO marketing.

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too. 

seo services in DelawareAs an Internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, adding content, doing HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.   Consider mobile search and being sure your site is mobile responsive to the user.  By May 2015, mobile search had surpassed desktop search. In 2015, it was reported that Google is developing and promoting mobile search as a key feature within future products. In response, many brands are beginning to take a different approach to their Internet marketing strategies.

There are many moving parts and factors to succeeding at getting found on the first page of search results using strictly organic methods.  No single SEO factor will guarantee search engine rankings. Having a great HTML title won’t help if a page has low-quality content. Having many links won’t help if they are all low in quality. Having several positive factors can increase the odds of success, while the presence of negative factors can worsen those odds.

Now you  know that SEO stands for search engine optimization, but what exactly do you need to optimize?  Is it the design? Or is it the writing? Or maybe it’s the links.  As I said before, with all the moving parts and factors involved, of course, it means optimizing your design, writing and even links.

how to get traffic to your websiteAccording to an article in Forbes, there are a few things you need to know in order to really succeed with SEO.  They are:

  1. The big picture. Before you get started with individual tricks and tactics, take a step back and learn about the “big picture” of SEO.
  2. Domain authority and page authority. Next, you should learn about domain authority and page authority, and how they predict your site’s search rankings.
  3. General on-site optimization. On-site optimization is a collection of tactics, most of which are simple to implement, geared toward making your website more visible and index-able to search engines.
  4. The facets of content marketing. Though content marketing can be treated as a distinct strategy, I see it as a necessary element of the SEO process.
  5. Link building. In some respects, guest posting – one popular tactic to build links, among many other benefits – is just content marketing applied to external publishers.
  6. Measurement and analysis. You won’t get far in SEO unless you know how to measure your results, interpret those results, and use your analysis to make meaningful changes to your approach.
  7. Keyword research. Specific target keywords aren’t as important for SEO success as they used to be.
  8. Technical SEO. Technical SEO is one of the most intimidating portions of the SEO knowledge base, but it’s an essential one.
  9. Troubleshooting and adjustment. In your first few years as a search optimizer, you’ll almost certainly run into the same problems and challenges everyone else does.

Essentially, you want to know all these things or at lease hire an SEO company in Delaware to implement these strategies if you want to rank because billions of searches are conducted online every single day. This means an immense amount of specific, high-intent traffic.

Many people search for specific products and services with the intent to pay for these things. These searches are known to have commercial intent, meaning they are clearly indicating with their search that they want to buy something you offer.

It’s important to note that Google is responsible for the majority of the search engine traffic in the world. They still own the lion’s share of search traffic coming in at around 64% of possible search traffic. This may vary from one industry to another, but it’s likely that Google is the dominant player in the search results that your business or website would want to show up in.

On another note… need Email Marketing help?  See my Aweber Review to find out if it’s a resource you could use.


Website Development

Through our distinct and growing division, Methodic Pages, we deliver “Squeaky Clean Website Marketing Machines”.

Many online marketing campaigns and SEO consulting services start with a website overhaul or complete development from scratch.

It is not uncommon that business owners come here realizing their website is broken or not operating as it should to deliver new contacts, sales, and convey credibility.

The WordPress content management system (CMS) and platform is extremely versatile and will not leave your online business pigeon holed into a proprietary system or chain you down to an under-performing provider.

If you want to succeed online, you need to have the flexibility to “bob and weave” with the rapidly advancing technologies available to you.  Wordpress gives you that flexible edge.

We will customize and edit a professional theme.  Your site will be built on the most secure framework available today; Genesis.

It will incorporate your videos, written sales copy, images, and general content.

Add On Options Include:

  • Customized content creation
  • Shopping cart setup
  • Auto-responder integration
  • Membership integration
  • Video creation
  • “Foot in the door” free offer report
  • Complete email drip campaign setup

Apply for a Consult Session to see if a WordPress Website is right for you.

Check out some of the recently completed Wordpress website development projects by Methodic Pages (a division of Darling SEO) HERE.

website development

I just want to thank you again for all the work you did on the website. It's such an improvement and I love everything about it. I was at a customer's house today that found me by the website and did a good bit of work. Customers have been checking out the website and they all have said it's one of the best ones they've seen. Thanks again.

David W. Power Washing Company Website Development February 23, 2019

Facebook Advertising
Facebook Advertising for Business

Need a Facebook Ad and marketing funnel review?  I’ve got you covered.  

I will take a deep dive into your ad account and uncover any problems or roadblocks that could be holding you back from seeing the results you want to see with your Facebook advertising dollars.

Need an effective Facebook Advertising management solution?  You’ve come to the right place.

I can manage and optimize your Facebook advertising campaign so that you get more leads to grow your business.

Contact me to see if this service is right for you.

I recently started using Facebook Ads to grow my online business and had acquired just enough skill to bumble through the process. I hired Chris to review my ads and corresponding LeadPages. Her advice was clear, specific, and actionable. Based on her advice, I was able to tweak my ads and messaging to produce better results and have a better understanding and more confidence for how to track my analytics. I’ll definitely use her services again.

Lois H. Author/Self Publisher Facebook Ads February 23, 2019

PPC Management

Google & BingIn order to be effective at search engine marketing you have to have two things: traffic and conversion.

We will focus on getting traffic immediately to your site utilizing the Google Adwords™ and MSN adCenter® paid search networks.

We will target all the keywords picked from the Keyword Research phase. An immediate source of traffic will allow us to begin conversion testing and tweaking. Once keywords are confirmed as winners, these keywords will be optimized for search engine optimization.

Paid Search Channels

Paid advertising allows you to get an immediate flow of traffic and you only pay when someone clicks your ad.

  • Google Adwords™
  • Microsoft adCenter®

Contact Us Here

Hourly Consulting

This is for local business owners with smaller Internet marketing budgets.

Access specialized knowledge and expertise or just “pick my brain” on an hourly basis.

I will help you put together a plan to get more leads.

Start with an in depth analysis of where you currently stand in search.

We meet each month for a 1:1 session.

You leave with actionable items that position your business online to attract more qualified leads.

Confidently execute your plan with personalized support.  It’s like swimming in the deep end of the pool with a life preserver.  We will keep you afloat.

Additional supports available:

  • Monitoring
  • Reporting
  • Local SEO Setup
  • Citation Building
  • Websites & Hosting

Apply for a Consult Session to see if 1:1 Consulting is right for you.