Services

Local SEO

We are a top Local Delaware SEO services provider.  Our specialties are in local SEO and Google Maps.

We offer effective search engine optimization, SEO, lead generation services customized to reach your goals because you know it is time to get found online.

We are not limited to working with just Delaware based companies.  We can work with you no matter where you are located thanks to today’s modern technology.

Call today to find out more.  There is no obligation and no high pressure sales tactics.

We are pretty down to earth and focused on real results.  Chris Darling is the professional search consultant, organic search specialist, and backbone to the operation.   That is who you will speak to directly.

You won’t get lost in a large agency or passed along from account rep to account rep.  You get real personalized service and someone you can look to as your trusted advisor when it comes to local online marketing.

Search engine optimization is not dying it is simply evolving.  We believe anything we do to help you increase your visibility online in search, whether it is in Google or Bing, equates to SEO.

If you need PPC consulting and management, organic SEO, local maps marketing, or super optimized one shot WordPress websites give us a call or Contact Chris Here.

 

 

seo services delaware

 

 

 

Delaware SEO Expert

SEO stands for Search Engine Optimization. The idea is to optimize your company’s popularity when consumers (preferably from your specific target market) type key words into a search box. Say you are selling hand-made jewelry: my job as a Delaware SEO Company would be to determine the words which best represent your product but also the ones people will use to find you. They might not be exactly the same. Which ones are more likely to be fruitful on the internet? This is easiest to demonstrate by conducting a search together based on what you sell and the words you would use to search for that item. Links that appear on page one represent companies backed by strong SEO marketing.

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too. 

seo services in DelawareAs an Internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, adding content, doing HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.   Consider mobile search and being sure your site is mobile responsive to the user.  By May 2015, mobile search had surpassed desktop search. In 2015, it was reported that Google is developing and promoting mobile search as a key feature within future products. In response, many brands are beginning to take a different approach to their Internet marketing strategies.

There are many moving parts and factors to succeeding at getting found on the first page of search results using strictly organic methods.  No single SEO factor will guarantee search engine rankings. Having a great HTML title won’t help if a page has low-quality content. Having many links won’t help if they are all low in quality. Having several positive factors can increase the odds of success, while the presence of negative factors can worsen those odds.

Now you  know that SEO stands for search engine optimization, but what exactly do you need to optimize?  Is it the design? Or is it the writing? Or maybe it’s the links.  As I said before, with all the moving parts and factors involved, of course, it means optimizing your design, writing and even links.

how to get traffic to your websiteAccording to an article in Forbes, there are a few things you need to know in order to really succeed with SEO.  They are:

  1. The big picture. Before you get started with individual tricks and tactics, take a step back and learn about the “big picture” of SEO.
  2. Domain authority and page authority. Next, you should learn about domain authority and page authority, and how they predict your site’s search rankings.
  3. General on-site optimization. On-site optimization is a collection of tactics, most of which are simple to implement, geared toward making your website more visible and index-able to search engines.
  4. The facets of content marketing. Though content marketing can be treated as a distinct strategy, I see it as a necessary element of the SEO process.
  5. Link building. In some respects, guest posting – one popular tactic to build links, among many other benefits – is just content marketing applied to external publishers.
  6. Measurement and analysis. You won’t get far in SEO unless you know how to measure your results, interpret those results, and use your analysis to make meaningful changes to your approach.
  7. Keyword research. Specific target keywords aren’t as important for SEO success as they used to be.
  8. Technical SEO. Technical SEO is one of the most intimidating portions of the SEO knowledge base, but it’s an essential one.
  9. Troubleshooting and adjustment. In your first few years as a search optimizer, you’ll almost certainly run into the same problems and challenges everyone else does.

Essentially, you want to know all these things or at lease hire an SEO company in Delaware to implement these strategies if you want to rank because billions of searches are conducted online every single day. This means an immense amount of specific, high-intent traffic.

Many people search for specific products and services with the intent to pay for these things. These searches are known to have commercial intent, meaning they are clearly indicating with their search that they want to buy something you offer.

It’s important to note that Google is responsible for the majority of the search engine traffic in the world. They still own the lion’s share of search traffic coming in at around 64% of possible search traffic. This may vary from one industry to another, but it’s likely that Google is the dominant player in the search results that your business or website would want to show up in.

On another note… need Email Marketing help?  See my Aweber Review to find out if it’s a resource you could use.

 

Website Development

Through our distinct and growing division, Methodic Pages, we deliver “Squeaky Clean Website Marketing Machines”.

Many online marketing campaigns and SEO consulting services start with a website overhaul or complete development from scratch.

It is not uncommon that business owners come here realizing their website is broken or not operating as it should to deliver new contacts, sales, and convey credibility.

The WordPress content management system (CMS) and platform is extremely versatile and will not leave your online business pigeon holed into a proprietary system or chain you down to an under-performing provider.

If you want to succeed online, you need to have the flexibility to “bob and weave” with the rapidly advancing technologies available to you.  Wordpress gives you that flexible edge.

We will customize and edit a professional theme.  Your site will be built on the most secure framework available today; Genesis.

It will incorporate your videos, written sales copy, images, and general content.

Add On Options Include:

  • Customized content creation
  • Shopping cart setup
  • Auto-responder integration
  • Membership integration
  • Video creation
  • “Foot in the door” free offer report
  • Complete email drip campaign setup

Apply for a Consult Session to see if a WordPress Website is right for you.

Check out some of the recently completed Wordpress website development projects by Methodic Pages (a division of Darling SEO) HERE.

website development

I just want to thank you again for all the work you did on the website. It's such an improvement and I love everything about it. I was at a customer's house today that found me by the website and did a good bit of work. Customers have been checking out the website and they all have said it's one of the best ones they've seen. Thanks again.

David W. Power Washing Company Website Development February 23, 2019

Full Service

Goal:  Get your business website, web properties, and content to appear favorably at the top of search results.

Goal:  Increase your ability to be visible, like-able, click-able, and profitable.

Goal:  Take you from little to no existence on the Internet (if that is where you are) to the top spots in search for what it is you do best and love the most.

Goal:  Show you how you CAN be successful online in the midst of an ever changing landscape.

Goal:  Make your phone ring.

When you are at the top, completely accessible, and found in as many places as possible online, for as many different keyword phrases as possible, AND are leveraging or displaying a positive reputation, you become the obvious choice in your market.

When you are the obvious choice online you get MORE traffic, you establish MORE contacts, and you make MORE money!

Online marketing programs including local SEO, maps marketing, reputation marketing, and organic search run for a minimum of 6 months.  It can take 30-90 days to see page one results for certain phrases depending on competitiveness.  Once page one is hit, the next stages are top 3.  The top 3 spots are the Be The Obvious Choice Online Zone!

In order to sustain top positioning in search results, it takes a commitment to a consistent campaign following recommendations from a reputable SEO consultant  to make it more difficult for your competitors to push you out.

Strong in implementing local SEO and search strategies integrating reputation marketing for the following markets:
  • Skilled Trades (Independent & Franchisees)
  • Building & Construction Trades
  • Commercial & Residential Contractors
  • Home Services Contractors
 
Expertise to research, develop, deploy, and even implement the right type of national search campaigns that integrate key social media platforms for the following markets:
  • Franchise owners in the Skilled Trades
  • Electricians
  • Plumbers
  • HVAC
  • Bath & Kitchen Remodelers, etc
  • Pest Control
  • Paving
  • Roofing
  • Fencing

A variety of methods to achieve increased visibility for your business online.  Starting with a comprehensive Research, Development, and Deployment Phase, we then customize a plan that is right for your business in your market according to your current status:

  • On Page SEO Work
  • Content Development and Publishing
  • Local Citation Build Up or Clean Up
  • Link Attraction, Baiting, Building, Procurement
  • Review Outreach for Building a Positive Reputation
  • Social Media Optimization and Integration
  • Good SEO that Stimulates Social Signals
  • YouTube Video Optimization
  • Pay Per Click, PPC (Google, Bing, Facebook)
  • RTB and Retargeting

Content development may include options for video creation and optimization, article writing, blog writing, optimizing images, coupons, press releases, and outreach for user generated content such as reviews, comments, and feedback.

Market exclusivity is available to local SEO clients.  When available, we will only provide done for you SEO services to your business for the service you offer in the geographic region agreed upon.

Apply for a Consult Session to see if one of the Done-For-You Local SEO, Organic Search, or Online Marketing Campaigns are right for you.

Lead Generation

This growing division of Darling SEO d.b.a. Customer Calls Direct is providing lead generation services in the following niches:

  • HVAC
  • Roofing
  • Electrician
  • Plumbing

Lead generation services give you the ability to pay for results. This helps control your costs, helps you access leads more quickly and delivers a real and measurable ROI.

Have live qualified customers calling your business directly with this program.  We don’t share your customer phone calls with any other contractors in your area and we don’t play the ‘middle man’.  Phone calls go directly to you and you alone.  We generate REAL customers calling for your services on a daily basis.

You specialty is your business whether that’s HVAC, Roofing, Electrical or Plumbing.  My specialty is bringing you customers.  So, lets work together!

Call 302-894-7412 for more information.

Apply for a Consult Session to see if there is a Lead Generation service ready for you.

Facebook Advertising
Facebook Advertising for Business

Need a Facebook Ad and marketing funnel review?  I’ve got you covered.  

I will take a deep dive into your ad account and uncover any problems or roadblocks that could be holding you back from seeing the results you want to see with your Facebook advertising dollars.

Need an effective Facebook Advertising management solution?  You’ve come to the right place.

I can manage and optimize your Facebook advertising campaign so that you get more leads to grow your business.

Contact me to see if this service is right for you.

I recently started using Facebook Ads to grow my online business and had acquired just enough skill to bumble through the process. I hired Chris to review my ads and corresponding LeadPages. Her advice was clear, specific, and actionable. Based on her advice, I was able to tweak my ads and messaging to produce better results and have a better understanding and more confidence for how to track my analytics. I’ll definitely use her services again.

Lois H. Author/Self Publisher Facebook Ads February 23, 2019

PPC Management

Google & BingIn order to be effective at search engine marketing you have to have two things: traffic and conversion.

We will focus on getting traffic immediately to your site utilizing the Google Adwords™ and MSN adCenter® paid search networks.

We will target all the keywords picked from the Keyword Research phase. An immediate source of traffic will allow us to begin conversion testing and tweaking. Once keywords are confirmed as winners, these keywords will be optimized for search engine optimization.

Paid Search Channels

Paid advertising allows you to get an immediate flow of traffic and you only pay when someone clicks your ad.

  • Google Adwords™
  • Microsoft adCenter®

Contact Us Here

Hourly Consulting

This is for local business owners with smaller Internet marketing budgets.

Access specialized knowledge and expertise or just “pick my brain” on an hourly basis.

I will help you put together a plan to get more leads.

Start with an in depth analysis of where you currently stand in search.

We meet each month for a 1:1 session.

You leave with actionable items that position your business online to attract more qualified leads.

Confidently execute your plan with personalized support.  It’s like swimming in the deep end of the pool with a life preserver.  We will keep you afloat.

Additional supports available:

  • Monitoring
  • Reporting
  • Local SEO Setup
  • Citation Building
  • Websites & Hosting

Apply for a Consult Session to see if 1:1 Consulting is right for you.