SEO

Boost Your Google My Business Listing

This week I want to talk about other strategies to boosting the ranking of your Google My Business listing.  Citations and NAP are a foundational starting point.

Once you get listed on the local leading directories and you have made sure that your NAP (Name, Address and Phone Number) is consistent across the board, it’s time to move on. 

You need to move on to the ABC’s of SEO, that is creating website authority by building backlinks, and creating content.

Regular organic SEO plays a critical role in Google local rankings. So your online business strategy should continue to focus on good organic SEO.

In addition to the ABC’s of SEO, you want to acquire as many customer reviews on your Google My Business listing as possible. 

 According to a study done by Moz.com, online reviews make up about 10% of the local ranking factors for Google local results.

So there you have it, in order to rank your Google My Business listing at the top of Google you need to build citations, website authority, back links, content and acquire reviews.  Simple enough right.

If you want help with this process give me a call at 302-894-7412.

Be sure to subscribe to my channel or email list to get more weekly SEO tips for newbie.  See ya next week.

View the last video here:  Google My Business NAP and Citations.

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Google My Business, NAP and Citations

Hi,  Welcome to the weekly SEO tips for newbies video series.  I am Chris Darling.  I’m known as the “Googler” within my networking circles because I help businesses get to the first page of Google by dialing in their local SEO so that they can increase their visibility, make that phone ring and get more business from the Internet.

I want to talk a little more about Local SEO but first I have a couple of other definitions for you.

In Local SEO you will hear the terms Google My Business, NAP and citations tossed around frequently.

Google My Business is A Google product that lets you create and manage free business listings in Google Maps so that people can see your business when doing a local search.

NAP is simply an acronym that stands for your business Name, Address and Phone number. 

It’s important to maintain a consistent NAP on all of the different directories and citations sources where you list your business. 

What are citations?  A citation is an online reference to your business’s name, address and phone number (NAP). Like links to your website, Google uses them when evaluating the online authority of your business.

When trying to boost the ranking of your Google My Business listing, you want to have your business listed on the leading citation sources with a consistent NAP.

There are multiple other strategies to boosting the ranking of your Google My Business listing but citations and NAP are a foundational starting point.

Be sure to subscribe to my channel or email list to get more weekly SEO tips for newbie.  See ya next week.

View last week’s SEO Tip for Newbies – Local SEO & Structured Data Markup

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Local SEO & Structured Data Markup

 

One of the things I focus on is Local SEO. This is when I help business owners to show up locally on the first page of Google and within the 3 pack of maps in their town for the services they offer. If your customer is searching on Google to find your services, this is the type of SEO you want to focus on; LOCAL.

One of the things I do in local SEO is use schema markup or structured data markup to identify your local business type and other details to the major search engines. I also use it to markup reviews or videos on your website.

Search engines like Google LOVE structured data markup. It helps them to better understand the information on your web pages. It’s still debatable to whether this type of markup helps in your keyword rankings or not.

But one cool thing is that when used, this type of markup creates Rich Snippets in search results you get better click through rates. In other words, people are more likely to click on the result in the form of a rich snippet.

My point… use structured data markup whenever possible because it will help to attract more traffic to your website from search results.

If you want some help in marking up your website with structured data, let me know. Contact me here.

Be sure to subscribe to my channel or email list to get more weekly SEO tips for newbie. See ya next week.

View last week’s tip on One Way to Generate Topics for Blogging.

 

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One Way to Generate Topics for Blogging

Last week I talked about why content marketing is so good for SEO.

But it can sometimes be hard to come up with useful topics for blogging especially if you are in a field that you might consider to be a little boring like say.. accounting.

Well let me give you an idea for content marketing that can work even for boring industries.

Answer questions.  What questions do your customers or clients often have?  List out those questions and write a blog post for each with a well thought out answer.

If you can’t come up with any questions on your own, try out a site called Quora.com.  That site is all about questions and answers.  Try a topic keyword search first.  This will bring up a long list of questions related to that topic.

I searched the topic accounting and right away I was presented with dozens of questions that a blog post could be written to answer.

In fact one question I saw was “Is accounting the most boring profession to go into?”

Anyway, answering questions with blogging is a great way to develop content for your website that is interesting, will attract traffic and will be read.

Be sure to subscribe to my channel or email list to get more weekly SEO tips for newbie.  See ya next week.

View last week’s tip on Why Content Marketing is Good for SEO.

 

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Why Content Marketing is Good for SEO

Welcome to the weekly SEO tips for newbies video series.  I am Chris Darling.  I’m known as the “Googler” within my networking circles because I help businesses get to the first page of Google by dialing in their local SEO so that they can increase their visibility, make that phone ring and get more business from the Internet.

Today I’m going to go over content marketing and why it’s good for SEO.

Content marketing includes a lot of things like blogging, guest blogging, press releases, infographics, videos and the list goes on.

Today I’m going to just focus on blogging and guest blogging.

When you blog, whether it is in writing or video blogging, that gives you the opportunity to go after what’s called long tail keyword phrases.  Long tail keyword phrases have at least 3 words in the phrase.  These phrases are more specific and tend to attract quality traffic  which can lead to more conversions from site visitor to avid fan, subscriber, customer or client.

When you guest blog you can do the same with targeting long tail keyword phrases but you get an added benefit of including a backlink from your guest blog post to your main website.  If you guest blog on a popular site, this can result in a lot of additional traffic to your website.

All of your content can be shared on social media sites as well.

Getting found for more specific keyword phrases and getting traffic from other popular sites increases your visibility online which is all good for SEO.

Be sure to subscribe to my channel or email list to get more weekly SEO tips for newbie. 

View last week’s tip on SEO Jargon: Anchor Text, Backlinks and Website Authority.

 

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SEO Jargon: Anchor Text, Backlinks and Website Authority

Hi,  Welcome to the weekly SEO tips for newbies video series.  I am Chris Darling.  I’m known as the “Googler” within my networking circles because I help businesses get to the first page of Google by dialing in their local SEO so that they can increase their visibility, make that phone ring and get more business from the Internet.

Today I’m going to go over a few more SEO terms;  anchor text, backlinks and website authority.

The anchor text is the actual text contained in a hyperlink.  For example, if while reading an article online you come across a couple of words that say “click here”, most likely that is a hyperlink and the words “click here” are the anchor text.  If you click on those words, that hyperlink will take you to another web page.

A backlink is known as an incoming link.  That is a hyperlink that exists on another page or another site that links to your site.  Backlinks can be good and backlinks can be bad.

Which brings me to website authority is also known as how trusted is your site in the eyes of Google.  Website authority or trust is calculated from how many related backlinks or incoming links a site has from other trusted websites.

So there you have it:  you now know the meaning of 3 more SEO terms:  anchor text, backlinks and website authority.  Be sure to subscribe to my channel or email list to get more weekly SEO tips for newbie.  See ya next week.

View last week’s SEO tip here.

 

posted in SEO
What is SEO, Organic Results and Adwords?

Hi,  Welcome to the weekly SEO tips for newbies video series.  I am Chris Darling.  I’m known as the “Googler” within my networking circles because I help businesses get to the first page of Google by dialing in their local SEO so that they can increase their visibility, make that phone ring and get more business from the Internet.

Today’s tip is about some SEO jargon.  First of all,  What is SEO?  For those of you that still don’t know exactly what it is but have heard you need it, it means Search Engine Optimization.   It encompasses a vast array of tasks and activities that all work together to help your website to show up on the first page of Google organic results for particular keyword phrases that a user searches for.

What are organic results?  Well, when you enter a search into Google, you are usually presented with a variety of results.  Some are advertisements.  The rest are organic or rather, what shows up naturally without the business having to spend money directly with Google Adwords.

Now wait, what are Adwords?  That’s a pay to play advertising platform run by Google where you can bid on certain keywords.  Theoretically, if you bid on a keyword phrase, your ad shows up when someone searches for that phrase.  When the user clicks on your ad, you are charged a fee by Google. 

Okay, there are 3 definitions for you so now, you know what SEO is, what organic results are and what Adwords is.

For more weekly video tips on SEO and the jargon involved, just subscribe to my email list.  I’ll see you next week!

 

posted in SEO